Why Spectacle28?
How the heck did I arrive at the name Spectacle28 Creative?! If this was going to be my brand, if this thing was going to consist of my mission and vision, it would need to be close to my heart.
It's simple really, My spectacles (i.e. glasses) are my filter for design - my filter for literally everything I see. My glasses make my work possible; my glasses make me me. I have been sporting the four-eyed trend since I was six years old; out of necessity, they have defined my personal aesthetic.
Why 28? I guess you can say it was a stroke of fate. Can you believe that my sister, brother, niece, nephew and I were all born on the 28th? In a bizarre case of divine design, my most meaningful connections were created.
I wanted this brand to be versatile & modern, and my colour scheme to be soothing but punchy. It is important to me that Spectacle28 maintains consistent cohesion and functionality in its form.
Spectacle28's Why
Behind every decision, design and every word, my marketing and communication strategies will always align with Spectacle28's Why:
To transform brands for the better while staying true to themselves
Because I see business owners struggling to make sense of the ever-evolving marketing mumbo-jumbo while I have the will and the skill to make their lives easier
To be bold, daring, thoughtful, kind and reliable for my team members
Strong Branding, Strong Business
Think of one of your favourite brands who holds your loyalty... it's likely that this brand has strong marketing strategies because they know their customers intimately.
The first one that comes to my mind is Netflix. For the first time in decades, Netflix disrupted the cable TV service in the household. Netflix's interface is slick and user-friendly and, honestly, is there anyone in the world who knows you better than your Netflix suggestions?
Likewise with Spotify - super easy to use across devices and there's a chance my Spotify playlists could take Netflix's title for Who-Knows-Me-Best. It is this intimate connection and loyalty that I want to foster in your brand, because we all know how easy it is to invest in a brand we love and trust.
Got a question about Spectacle28 or do you want a list of my favourite Netflix suggestions? Write to me, I promise I'll write back.